WVPT Leads Local Sweeps Week
Posted on 3/08/2010 by Jeremy Aldrich
HARRISONBURG - A re-evaluation of the Nielsen Ratings for our area during the last "sweeps week" revealed a big surprise: PBS rocks. WVPT had the most popular shows on six out of seven nights of the week, with the exception of NBC's Thursday night lineup.
"We are just ecstatic," says station manager Jordy Laforge. "Who knew that the Saturday Sillies was more popular than Saturday Night Live?"
Local media analyst Henry O'Toole says that although WVPT is on top, it's not because more people are watching. "Actually, their viewership is exactly the same as it was last year at this time. But other networks have dropped off precipitously." O'Toole says that more people are watching media online or simply finding better things to do with their time. But he added he doesn't have the heart to explain that to the folks at WVPT.
"They seem so happy, you know?" he says.
The most recent sweeps period from January 31 to February 27.
Photo by Steve Woolf.
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This work by Jeremy Aldrich is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. If you have questions or ideas for Crocktown, email Jeremy.
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