Let It Snow, Says Struggling Businessman

Posted on 2/06/2010 by Jeremy Aldrich

HARRISONBURG - For business owner Jason Schmidt, the snow is only a good thing. His store, the Widget Shoppe, has been barely making it for the last two years in a down economy. With all of his original startup money gone, Schmidt says the snow provides a welcome relief from another day of losses.


"On a normal weekend, we only pull in about $80 in sales, but I spend $600 in utilities and labor. People just are not buying widgets. So for me, getting to close means not losing $520 this weekend."

And it just gets better, Schmidt says. Local television stations which normally charge thousands to air commercials will repeat the name of the Widget Shoppe dozens of times today on the scrolling "Closings and Delays" banner at the bottom of their screens, in addition to listing it on their websites. Schmidt hopes this will bring in a few more customers who perhaps weren't aware that widgets were available locally.

"If it could just snow until the economy gets better, I think we might actually make it," Schmidt says.

Image courtesy of Denis Jacquerye from Wikimedia Commons.

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